If your business generates or collects data, you already own one of the most valuable assets in your operation. Yet, the average small business leaves about 65% of its data unanalyzed.
AI and automation have made real-time data infrastructure affordable for the first time, but the tooling is still built for enterprises with IT departments. While 90% of SMBs are modernizing how they manage data, juggling multiple fragmented and disconnected platforms lead most SMB leaders to say they still struggle to know what insights their own data could provide. For a 12-person independent healthcare practice or a locally owned fertility clinic, this problem is especially prevalent given the industry standard to collect data each step of the way from patient intake to invoicing.
Simply put, businesses are collecting more data than ever, but most still don’t have the pipelines, dashboards, or reporting in place to make it work effectively for them. Without a dedicated data team, small business employees are spending time being overwhelmed with disparate metrics as opposed to focusing on actively interpreting actions that can be taken from the data.
The good news is SMBs do not need an enterprise analytics team to extract value from their numbers. That’s where Glass Apple comes in. We help small and medium-sized businesses turn scattered data into dashboards, reports, and automated workflows they can actually use without having to hire an in-house data team to do it.
If your practice or business is buried in spreadsheets instead of insights, let’s talk about what your data could be telling you.
Data Strategy